McCann Detroit partners with General Motors (GM) to share General Motors’ vision of a world with zero crashes, zero congestions, and zero emissions with the world.
As the Brand Strategist on the General Motors account, I partnered with the client, account, and creative teams to create a comprehensive plan that refines the brand’s elements, including positioning, identity, architecture, and more.
During my time on the General Motors account, I have worked with the client to introduce themselves as a modern technology company and electric vehicle leader by creating internal and external campaigns that share GM’s proprietary electric vehicle (EV) battery technology brand.
Highlights from my work include:
Helping Chevrolet find its place in the Metaverse
Shaping collaborations between GM and other industry-leading companies
Defining the GM’s CEO brand
Writing communications for GM leadership
Leading an internal brand audit of GM’s EV battery technology brand
Refining the brand architecture for GM’s EV battery technology brand
